PPC or Paid Search
Every day, millions of people ask Search Engines questions, these questions are sometimes very short, often one word, ‘PPC‘ or ‘Pay Per Click’ or they can be much longer such as ‘What is PPC and how does it work?’
Essentially, PPC is a way of buying visits to your site, rather than attempting to “earn” those visits organically.
With billions of web pages out there all competing to get on to the first page of Google, we can turn to PPC to boost your visibility and increase your traffic by targeting specific keywords and key terms that are important to your business on Google, Bing and Yahoo!
Alternatively called Search Engine Advertising (SEA) is the process by which we create Advertisement Campaigns, Ads and build a bidding strategy aimed at showing your Ads on page one for your selected keywords.
Depending on your business goals, the emplacement and bidding strategy of the ads and campaigns will change. Whether customers want to purchase a product, request a service or sign up for information, your goals are different, and your customers want to see different information.
By working together we build a strategy using Google Ads - Google Shopping & Google Search and Bing Ads - Bing & Yahoo! Shopping & Bing & Yahoo Search to maximise conversions for you and your business